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Social media that actually feels good
Social media is one of the essential tools for small business owners to connect with your audience, promote your services, and build your brand presence. When I work with businesses and individuals growing their digital presence, one question comes up a lot: How much should I share? There are a few variables to answer the question, including a few additional questions: What are your business goals? Who is your audience? What are your personal and business values? What are you

Katrina Kopeck
Mar 33 min read


Discover Your Company Core Values
Starting a small business is a labor of love, often fueled by a unique vision, a desire for independence, and a passion for what you do. It's an exciting journey filled with opportunities, challenges, and, most importantly, a chance to create something that truly reflects who you are. Aligning your personal values with your core business values can be a key to success. What Are Values, and Why Do They Matter? We’ve all had this situation: You’re working with someone (or meet

Katrina Kopeck
Feb 273 min read


Dandelions: A Rebrand Success Story
I love an underdog story. And one of the most humble underdog stories in my mind is the deceptively simple dandelion. When I was a kid, a lot of my chores revolved around yardwork. Namely, pulling weeds. Weeds were anything that disrupted the perfect flow of midwestern grass, cut in zig zags and regularly aerated. Dandelions became enemy no. 1. They were the unwelcome intruders in our quest for a flawless yard, their bright yellow heads peeking through the meticulously cut gr

Katrina Kopeck
Feb 244 min read


Discover your personal values
Do you know your values? Your personal and professional values help you make decisions and feel aligned with yourself. They are the principles and beliefs that define who you are, what you stand for, and how you interact with the world around you. When we operate with misaligned values - or aren't sure of our values - things can start feeling....gross. In yoga world, we have the Yamas (moral disciplines) and Niyamas (ethical guidelines) that many yogins choose to follow or ad

Katrina Kopeck
Feb 203 min read


The Real Villain at Work: Miscommunication
If you’ve ever watched a sitcom episode and thought, “This entire conflict would be resolved by a 30‑second conversation,” you already understand the most common—and costly—problem in modern workplaces: miscommunication. For entrepreneurs and employees alike, miscommunication is rarely about bad intentions. It’s about assumptions, incomplete information, unspoken expectations, and systems that don’t support clarity. Left unchecked, it creates unnecessary drama , resentment,

Katrina Kopeck
Feb 131 min read


Is work-life balance a thing?
Have you ever been told you need to focus on work-life balance? That you need to keep your personal life at home and your work life at work? Here’s the punchline: work-life balance is a bunch of BS. Unless you’re in the show Severance (please go check it out if you haven’t already!), we can’t actually separate home from work. If you’re worried about your dog being home alone for too long, or your babysitter flakes, or your basement flooded, it’s going to impact how you show

Katrina Kopeck
Feb 72 min read
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