Brand identity is more than just logos, colors, and slogans. Your brand encompasses the core values, personality, and essence of your company. Let’s go on a philosophical walk together for a moment… I promise it will make sense in a minute. In yoga philosophy, the koshas - or sheaths/layers - are the five layers of being that comprises the human experience and which veil our core truth. By exploring the koshas, you can get to know yourself better and in turn, connect with you

I love an underdog story. And one of the most humble underdog stories in my mind is the deceptively simple dandelion. When I was a kid, a lot of my chores revolved around yardwork. Namely, pulling weeds. Weeds were anything that disrupted the perfect flow of midwestern grass, cut in zig zags and regularly aerated. Dandelions became enemy no. 1. They were the unwelcome intruders in our quest for a flawless yard, their bright yellow heads peeking through the meticulously cut gr

Growing up in a Midwestern, military-infused culture, being called “sensitive” was a major insult. It translated to a weakness, a character flaw, or an overall disadvantage that might even be contagious and compromise others. Cooties, if you will. As a very sensitive kid, I felt like I had to try to hide my sensitivity so I didn’t get called that horrible name. This led to years of being called “shy,” because some people didn’t feel safe. Years of being called “moody” because

Entrepreneurship is an alluring and challenging journey.  When I worked in an office environment, I craved the independence and aligned values that I knew existed in the entrepreneur world. Each time I stepped into entrepreneurship, I wanted to know everything I could learn before taking that terrifying leap, and while books and podcasts were a great start, I really needed advice from someone more experienced. Seeking advice from experienced mentors can build your confidence,

Have you ever been told you need to focus on work-life balance? That you need to keep your personal life at home and your work life at work? Here’s the punchline: work-life balance is a bunch of BS. Unless you’re in the show Severance (please go check it out if you haven’t already!), we can’t actually  separate home from work. If you’re worried about your dog being home alone for too long, or your babysitter flakes, or your basement flooded, it’s going to impact how you show