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Tools to Keep Your Center: Shake It Off
When I lived in the mountains above Boulder, Colorado, a cute little finch flew in an open door and got stuck in the house. He flew around frantically as we tried to direct him back out the door, finally flying into a skylight and falling to the ground. He sure looked dead. With a background in yoga therapy and a deep understanding of trauma, I knew that his “death” might just be his nervous system resetting. He had just experienced a traumatic event and needed time to rest.

Katrina Kopeck
5 days ago1 min read


Unveiling the Layers of Brand Identity with Yoga Philosophy
Brand identity is more than just logos, colors, and slogans. Your brand encompasses the core values, personality, and essence of your company. Let’s go on a philosophical walk together for a moment… I promise it will make sense in a minute. In yoga philosophy, the koshas - or sheaths/layers - are the five layers of being that comprises the human experience and which veil our core truth. By exploring the koshas, you can get to know yourself better and in turn, connect with you

Katrina Kopeck
Mar 133 min read


Know Yourself: The Window of Tolerance
If you’re feeling constantly overwhelmed, numb, irritable, or like you’re just barely holding it together at work, you’re not broken. You may be outside your window of tolerance . Dr. Dan Siegel coined the phrase “ window of tolerance ” to describe the zone in which your nervous system can function well. When you’re within this window, you can handle stress, think clearly, and respond rather than react. You might feel challenged in a stressful situation, but not completely u

Katrina Kopeck
Mar 51 min read


Social media that actually feels good
Social media is one of the essential tools for small business owners to connect with your audience, promote your services, and build your brand presence. When I work with businesses and individuals growing their digital presence, one question comes up a lot: How much should I share? There are a few variables to answer the question, including a few additional questions: What are your business goals? Who is your audience? What are your personal and business values? What are you

Katrina Kopeck
Mar 33 min read


Discover Your Company Core Values
Starting a small business is a labor of love, often fueled by a unique vision, a desire for independence, and a passion for what you do. It's an exciting journey filled with opportunities, challenges, and, most importantly, a chance to create something that truly reflects who you are. Aligning your personal values with your core business values can be a key to success. What Are Values, and Why Do They Matter? We’ve all had this situation: You’re working with someone (or meet

Katrina Kopeck
Feb 273 min read


Dandelions: A Rebrand Success Story
I love an underdog story. And one of the most humble underdog stories in my mind is the deceptively simple dandelion. When I was a kid, a lot of my chores revolved around yardwork. Namely, pulling weeds. Weeds were anything that disrupted the perfect flow of midwestern grass, cut in zig zags and regularly aerated. Dandelions became enemy no. 1. They were the unwelcome intruders in our quest for a flawless yard, their bright yellow heads peeking through the meticulously cut gr

Katrina Kopeck
Feb 244 min read


Discover your personal values
Do you know your values? Your personal and professional values help you make decisions and feel aligned with yourself. They are the principles and beliefs that define who you are, what you stand for, and how you interact with the world around you. When we operate with misaligned values - or aren't sure of our values - things can start feeling....gross. In yoga world, we have the Yamas (moral disciplines) and Niyamas (ethical guidelines) that many yogins choose to follow or ad

Katrina Kopeck
Feb 203 min read


This Is Not a Story About Spiders
Sometimes it’s a story about snakes, or salamanders, or something else, but today it’s a story about spiders. I love spiders. Genuinely. I love what they do for the world, I love the beautiful things they create, and I love that they keep undesirable critters out of my home. I know that most of them are just going about their little spider lives doing little spider things, but occasionally, a spider might lunge at me and do some serious harm. Like most women, and a lot of

Katrina Kopeck
Feb 183 min read


Why Some Brands Feel Like That
I was looking to expand my personal community and join some kind of group in my city. Looking through event sites, trolling posters taped to sign posts, and scrolling through social media, I found I was real judgmental about one specific thing: fonts. How judgmental? Watch Ryan Gosling freak out about the Avatar fonts in this A+ SNL short . Improv sounded fun, but they were using Comic Sans. Silent Reading group sounded like my kind of people, but they had inconsistent type

Katrina Kopeck
Feb 173 min read


The Canary in the Coalmine
Growing up in a Midwestern, military-infused culture, being called “sensitive” was a major insult. It translated to a weakness, a character flaw, or an overall disadvantage that might even be contagious and compromise others. Cooties, if you will. As a very sensitive kid, I felt like I had to try to hide my sensitivity so I didn’t get called that horrible name. This led to years of being called “shy,” because some people didn’t feel safe. Years of being called “moody” because

Katrina Kopeck
Feb 165 min read


The Real Villain at Work: Miscommunication
If you’ve ever watched a sitcom episode and thought, “This entire conflict would be resolved by a 30‑second conversation,” you already understand the most common—and costly—problem in modern workplaces: miscommunication. For entrepreneurs and employees alike, miscommunication is rarely about bad intentions. It’s about assumptions, incomplete information, unspoken expectations, and systems that don’t support clarity. Left unchecked, it creates unnecessary drama , resentment,

Katrina Kopeck
Feb 131 min read


Judging a Book By Its Cover: Color Psychology in Marketing
Have you ever wondered how we choose what colors certain brands use in their logos and marketing? The answer lies in the fascinating world of color psychology. Color psychology is the study of how colors elicit emotions and even behaviors. In branding, it plays a pivotal role in creating a connection between a company and its audience. Let’s delve into what color psychology is, how it relates to branding, and why choosing the right brand colors is crucial for a successful bra

Katrina Kopeck
Feb 103 min read


Rising Above Corporate "Ladder Kickers" and Uplifting Each Other
“I must study politics and war, that our sons may have liberty to study mathematics and philosophy. Our sons ought to study mathematics and philosophy, geography, natural history and naval architecture, navigation, commerce and agriculture in order to give their children a right to study painting, poetry, music, architecture, statuary, tapestry and porcelain.” ― John Adams, Letters of John Adams, addressed to his wife I climbed a corporate ladder and found a strange pattern a

Katrina Kopeck
Feb 102 min read


Ask for Advice: A Guide
Entrepreneurship is an alluring and challenging journey. When I worked in an office environment, I craved the independence and aligned values that I knew existed in the entrepreneur world. Each time I stepped into entrepreneurship, I wanted to know everything I could learn before taking that terrifying leap, and while books and podcasts were a great start, I really needed advice from someone more experienced. Seeking advice from experienced mentors can build your confidence,

Katrina Kopeck
Feb 103 min read


Is work-life balance a thing?
Have you ever been told you need to focus on work-life balance? That you need to keep your personal life at home and your work life at work? Here’s the punchline: work-life balance is a bunch of BS. Unless you’re in the show Severance (please go check it out if you haven’t already!), we can’t actually separate home from work. If you’re worried about your dog being home alone for too long, or your babysitter flakes, or your basement flooded, it’s going to impact how you show

Katrina Kopeck
Feb 72 min read
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