Brand identity is more than just logos, colors, and slogans. Your brand encompasses the core values, personality, and essence of your company. Let’s go on a philosophical walk together for a moment… I promise it will make sense in a minute. In yoga philosophy, the koshas - or sheaths/layers - are the five layers of being that comprises the human experience and which veil our core truth. By exploring the koshas, you can get to know yourself better and in turn, connect with you

Social media is one of the essential tools for small business owners to connect with your audience, promote your services, and build your brand presence. When I work with businesses and individuals growing their digital presence, one question comes up a lot: How much should I share? There are a few variables to answer the question, including a few additional questions: What are your business goals? Who is your audience? What are your personal and business values? What are you

Starting a small business is a labor of love, often fueled by a unique vision, a desire for independence, and a passion for what you do. It's an exciting journey filled with opportunities, challenges, and, most importantly, a chance to create something that truly reflects who you are. Aligning your personal values with your core business values can be a key to success. What Are Values, and Why Do They Matter? We’ve all had this situation: You’re working with someone (or meet

I was looking to expand my personal community and join some kind of group in my city. Looking through event sites, trolling posters taped to sign posts, and scrolling through social media, I found I was real judgmental about one specific thing: fonts.  How judgmental? Watch Ryan Gosling freak out about the Avatar fonts in this A+ SNL short .  Improv sounded fun, but they were using Comic Sans. Silent Reading group sounded like my kind of people, but they had inconsistent type

Growing up in a Midwestern, military-infused culture, being called “sensitive” was a major insult. It translated to a weakness, a character flaw, or an overall disadvantage that might even be contagious and compromise others. Cooties, if you will. As a very sensitive kid, I felt like I had to try to hide my sensitivity so I didn’t get called that horrible name. This led to years of being called “shy,” because some people didn’t feel safe. Years of being called “moody” because

Have you ever wondered how we choose what colors certain brands use in their logos and marketing? The answer lies in the fascinating world of color psychology. Color psychology is the study of how colors elicit emotions and even behaviors. In branding, it plays a pivotal role in creating a connection between a company and its audience. Let’s delve into what color psychology is, how it relates to branding, and why choosing the right brand colors is crucial for a successful bra

Entrepreneurship is an alluring and challenging journey.  When I worked in an office environment, I craved the independence and aligned values that I knew existed in the entrepreneur world. Each time I stepped into entrepreneurship, I wanted to know everything I could learn before taking that terrifying leap, and while books and podcasts were a great start, I really needed advice from someone more experienced. Seeking advice from experienced mentors can build your confidence,