Brand identity is more than just logos, colors, and slogans. Your brand encompasses the core values, personality, and essence of your company. Let’s go on a philosophical walk together for a moment… I promise it will make sense in a minute. In yoga philosophy, the koshas - or sheaths/layers - are the five layers of being that comprises the human experience and which veil our core truth. By exploring the koshas, you can get to know yourself better and in turn, connect with you

I love an underdog story. And one of the most humble underdog stories in my mind is the deceptively simple dandelion. When I was a kid, a lot of my chores revolved around yardwork. Namely, pulling weeds. Weeds were anything that disrupted the perfect flow of midwestern grass, cut in zig zags and regularly aerated. Dandelions became enemy no. 1. They were the unwelcome intruders in our quest for a flawless yard, their bright yellow heads peeking through the meticulously cut gr

I was looking to expand my personal community and join some kind of group in my city. Looking through event sites, trolling posters taped to sign posts, and scrolling through social media, I found I was real judgmental about one specific thing: fonts.  How judgmental? Watch Ryan Gosling freak out about the Avatar fonts in this A+ SNL short .  Improv sounded fun, but they were using Comic Sans. Silent Reading group sounded like my kind of people, but they had inconsistent type

Have you ever wondered how we choose what colors certain brands use in their logos and marketing? The answer lies in the fascinating world of color psychology. Color psychology is the study of how colors elicit emotions and even behaviors. In branding, it plays a pivotal role in creating a connection between a company and its audience. Let’s delve into what color psychology is, how it relates to branding, and why choosing the right brand colors is crucial for a successful bra