Brand identity is more than just logos, colors, and slogans. Your brand encompasses the core values, personality, and essence of your company. Let’s go on a philosophical walk together for a moment… I promise it will make sense in a minute. In yoga philosophy, the koshas - or sheaths/layers - are the five layers of being that comprises the human experience and which veil our core truth. By exploring the koshas, you can get to know yourself better and in turn, connect with you

Starting a small business is a labor of love, often fueled by a unique vision, a desire for independence, and a passion for what you do. It's an exciting journey filled with opportunities, challenges, and, most importantly, a chance to create something that truly reflects who you are. Aligning your personal values with your core business values can be a key to success. What Are Values, and Why Do They Matter? We’ve all had this situation: You’re working with someone (or meet

Do you know your values? Your personal and professional values help you make decisions and feel aligned with yourself. They are the principles and beliefs that define who you are, what you stand for, and how you interact with the world around you. When we operate with misaligned values - or aren't sure of our values - things can start feeling....gross. In yoga world, we have the Yamas (moral disciplines) and Niyamas (ethical guidelines) that many yogins choose to follow or ad

Growing up in a Midwestern, military-infused culture, being called “sensitive” was a major insult. It translated to a weakness, a character flaw, or an overall disadvantage that might even be contagious and compromise others. Cooties, if you will. As a very sensitive kid, I felt like I had to try to hide my sensitivity so I didn’t get called that horrible name. This led to years of being called “shy,” because some people didn’t feel safe. Years of being called “moody” because