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DIY Brand Discovery

Build a business that feels like home

Your brand creates a feeling that will draw (and repel) people. Make it intentional to develop your ideal business, client base, and lifestyle. With your ideal brand, everything else on your business journey gets easier, and you can spend more time doing what you're really here to do.

Brand Discovery is for you if:

You’re a driven, passionate business owner, entrepreneur, or solopreneur
You’re starting your first business after a difficult or harmful work experience
You’re highly sensitive, intuitive, thoughtful—and easily overwhelmed by “online business culture”
You want a brand that feels grounded, ethical, and sustainable
You struggle to talk about what you do because nothing quite fits
You want guidance, but not at the cost of your nervous system
You don’t need more motivation, you need orientation
Marketing or selling your services feels kind of…gross
You’re tired of working with people who have misaligned values
You’re unwilling to compromise your values and want your business to be a positive reflection of yourself and what matters most to you
You’re overwhelmed or burning out with the constant decision-making that goes along with running a small or midsize business
You have big ideas and strong intentions to make the world around you a better place, and you need support to turn those ideas into reality

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Recover from the 9-5 mentality

When you’ve worked under a bad boss or in an unsafe environment, it can quietly fracture your sense of self.

You may notice:

Decision fatigue
Second-guessing your instincts
Fear of visibility
A tendency to over-explain or under-charge
A sense that you’ve “lost your voice”

Traditional branding advice often makes this worse—pushing you to “be bold,” “stand out,” or “claim authority” before you feel resourced enough to do so.

Brand Discovery takes a different path.

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inside brand discovery

✧ Module 1: Re-orienting After a difficult Chapter

Naming what you’re carrying from your previous work experience(s)
Understanding how sensitivity impacts business and branding
Creating a sense of internal safety before building outward

✧ Module 2: Introduction to Brand Archetypes

What archetypes are (and what they are not)
Why archetypes reduce overwhelm and decision fatigue
How mythology offers a way to explore identity

✧ Module 3: Greek Mythology as Brand Language

Key Greek archetypes and what they represent in modern brands
Exploring goddesses, gods, and mythic figures as symbolic mirrors
Identifying which archetypes resonate, and which don’t

✧ Module 4: Discover Your Brand Archetype

Guided reflections to uncover your primary and supporting archetypes
Understanding how your archetype shapes your voice, visuals, and even offers
Releasing pressure to “be everything”

✧ Module 5: Translate Archetype into a Real Brand

Turning archetype into clear brand foundations
Language cues, emotional tone, and aesthetic direction
Making decisions that feel steady instead of reactive

✧ Module 6: Moving Forward with Confidence (and Care)

Using your archetype as a long-term compass
Staying grounded as your business grows
Letting your brand evolve without losing yourself

Brand Discovery is:

✔ A calm, self-paced digital course
✔ Thoughtful guidance with emotional intelligence
✔ Designed for highly sensitive, creative, intuitive people
✔ Grounded in psychology, symbolism, and real-world branding
✔ A starting point you can return to again and again

Brand Discovery is not:

✘ A marketing bootcamp
✘ A “build your brand in 7 days” promise
✘ Hustle culture in disguise
✘ A personality test
✘ A loud or performative approach to visibility